For our ANZ Consumer Health team, it shapes how we develop products and how we show up for consumers every day.  

This month, we introduced Strawberry Splash, a new flavour variant of Berocca Energy, marking one of the brand’s first flavour innovation in more than ten years.

Developed specifically for the Australian market, Strawberry Splash was launched locally over summer. The flavour was selected to offer a refreshing taste profile with broad, mainstream appeal, informed by consumer insights across other product categories.

With a history spanning more than 100 years, Berocca remains one of Australia’s most recognisable brands. The Strawberry Splash launch reflects Bayer’s focus on listening closely to consumers and using those insights to keep established brands fresh, relevant and culturally connected, while continuing to support everyday wellness moments.

“We listen closely to consumers, and their insights guide every decision we make. Strawberry Splash reflects our focus on delivering locally led innovation that keeps Berocca relevant for today’s consumers,” said Nicholas Cheong Senior Brand Manager, Berocca.

The launch was developed in close collaboration with Woolworths. Following its Australian debut, the new flavour concept is on the agenda to be introduced into markets worldwide.